The rise of the socially empowered consumer has modern marketers scrambling for novel ways to attract and retain the attention of increasingly discerning audiences. Coupled with the rapid rate of technological innovation, this megatrend demands that ambitious marketing professionals step up to the plate to develop a multi-disciplinary skillset in order to progress to high-level management positions.
Which competencies do next-generation marketers need to develop to advance a career in this dynamic industry? We looked at the latest industry research and created an infographic to help you assess your potential to pursue this coveted career path.
If a senior management role in marketing is part of your five-year career plan, download an information pack for the prestigious UCT Postgraduate Diploma in Management in Marketing - delivered online, in blended learning format, now accessible across Africa for the very first time.